European Cricket and Spring Media extend partnership until 2029

June 27, 2024

European Cricket and Spring Media announce a multi-year extension for continued cricket productions, extending its partnership covering 1800 yearly matches on the European Cricket Network until the end of 2029.

Spring Media has extended its production and rights distribution deal with European Cricket League AG (ECL AG) until 2029. Under the agreement, Spring Media will continue to hold overall production responsibility for over 1,800 European Cricket matches per season in addition to global media rights distribution.

In 2019, ECL AG successfully launched the European Cricket League, “ECL19”, as the Champions League of European Cricket with 16 matches on the schedule. Since then, it has developed into an around-the-year “Cricketainment” project with daily live cricket from all over Europe.

With over 5500 matches already livestreamed over the last years, European Cricket has quickly established itself as one of the largest cricket broadcast platforms. Pinnacle calendar events attract tens of millions of viewers, and the European Cricket Series (ECS) ensures an always-on live cricket offering across Europe. Recently, the parties have also introduced a European Championships for women.

“With a TV stream on virtually every day of the year, European Cricket is proud to officially announce the extension of a multi-year partnership with Spring Media, that has continuously improved the quality of cricket transmissions from more than 25 countries in Europe,” said Roger Feiner, CEO ECL AG. “This partnership will take us until the end of 2029 - marking a decade of finest TV production with our valuable partner.”

“We’re thrilled to be trusted with the continued production assignment for such prestigious events,” said Craig Neilson, Commercial Director, Spring Media. “Our collaboration continues to show proof of how efficient hybrid productions can realize and unify an otherwise complex product, and joint creativity keeps the format interesting to a growing number of broadcasters and fans each year.” 

In addition to a greater number of cameras at venues, some of the new features from the 2023 season included an ECN+ studio, super slow mo cameras, and in-play earpieces for on-field intros.

“Spring Media’s investment into the cricket project boosts the presentation and recognition of European Cricket in all related markets worldwide,” Feiner added. “We are looking forward to establishing a long-lasting and growing relationship to jointly showcase the beauty of the sport.”

The next standout event is the month-long Dream11 European Cricket Championship (ECC) starting on September 23rd from Cartama Oval in Malaga, Spain. It features 35 participating national cricket teams playing 120+ matches over 4 weeks, with combatants seeking to dethrone the reigning champions from England. For more info about the event, read here.

About Spring Media group
Spring Media is an international full-service sports agency that serves some of the biggest leagues, federations, teams and broadcasters in the world. Its business is built around four core areas including Rights Management, Production Services, Streaming Solutions and Growth Marketing. Spring Media group has more than a hundred employees and global reach with offices throughout the Nordics, Europe, the Americas, the Middle East and Asia. The group distributes, sells and produces more than 100 000 hours of live sports annually and works with over 500 broadcast partners. More info at:

About European Cricket Network
Founded in 2019, the European Cricket Network (ECN) is the digital home of cricket in Europe. The ECN is focused on growing the sport by developing great events, while using cutting edge technology to create entertainment, promotion and digital fan engagement of cricket being played all over Europe, then taking it to a global audience via ECN media partners: 

European Cricket League (ECL) - annual tournament played by the champion clubs of each of the European partner countries’ top league competitions.

European Cricket Championship Men (ECC) - annual tournament played by European national teams.

European Cricket Championship Women (ECCW) - annual tournament played by European national teams

European Cricket Internationals (ECI) - monthly events played by European National teams hosted in cities throughout Europe.