Spring Media group secures global Bahrain FA rights over four seasons

August 29, 2023

The international sports media agency is set to stream all Bahrain Premier League, Kings Cup and Super Cup features on its digital Fanseat platform until 2027.

Spring Media signs a worldwide digital distribution deal (excluding MENA) with the Bahrain FA for its Premier League top tier and respective cups features until 2027.

The four-year commitment, starting the 2023/24 season, sees Spring Media streaming all 154 matches per season from the Bahrain Premier League (BPL), Bahrain Kings Cup (BKC) and Bahrain Super Cup (BSC) on its global sports entertainment service, Fanseat.com.

“The Bahrain Premier League is an up-and-coming product particularly attractive to the increasingly digital football consumer internationally and we feel it’s a great fit for our Fanseat platform,” said Nabil Mkarem, Senior Commercial Director MENA, Spring Media.

The Fanseat OTT is focusing on creating quality live broadcasts as well as delivering content produced by federations, leagues, clubs and other sports event organizers around the world. The site livestreams over 2000 events annually, adding up to 5000 hours of live sports content, to its bulk of fans globally. The footprint reportedly spans across 150 countries.

“Fanseat offers live coverage of premium content in local languages, helping rights holders, federations and clubs to monetize their events and build awareness across their sports community,” said Jean-Maël Gineste, Managing Director, Fanseat. “We achieve this by delivering live and on-demand content across our OTT platform, offering fans a flexible viewing experience.”

Comment Bahrain FA:

“We are pleased to be working with the Fanseat Solution to grow the footprint of our competitions worldwide and expanding Nasser Bin Hamad Premier League coverage” said Rashid Al-Zaabi, General Secretary, Bahrain FA. “The Fanseat solution is a great match as it is our aim to efficiently promote the competition, ensuring it reaches the widest possible audience. This initiative enhances sports content creation and fortifies the presence of Bahraini football on both continental and international stages.”

The deal was brokered by PRO International Marketing, a UAE based media rights agency representing Bahrain FA.

“At the PRO Company, we are driven by our passion for sports and our commitment to bringing the excitement of the game to audiences globally,” said Yousif Al-Khafajy, Founder & CEO, PRO. This partnership with the Bahrain Football Association underscores our dedication to redefining how fans experience sports, and we're excited to showcase the intensity and talent of Bahraini football on the Fanseat platform.”

The season kicks off on September 22nd, and the league runs from September through May.

About Spring Media Group
Spring Media is an international full-service sports agency that serves some of the biggest leagues, federations, teams and broadcasters in the world. Its business is built around three core areas including Rights Management, Production Services, and Streaming Solutions. The group includes rights agencies Spring Media, Hogmore and Athletic Sports Group, streaming platform Staylive, and production company Sportacentrs.

Spring Media group has a hundred employees and global reach with offices throughout the Nordics, Europe, the Americas, the Middle East and Asia. The group distributes, sells and produces over 100 000 hours of live sports annually and works with over 500 broadcast partners. More info at: Spring.Media

About Fanseat
Fanseat, part of the Spring Media group, is a global sports entertainment service optimized for all digital devices. We focus on creating quality live broadcasts as well as delivering content produced by federations, leagues, sports clubs and other sports event organizers around the world, including ice hockey, basketball, football and ultimate frisbee, and watched by sports enthusiasts from over 150 countries over the years.

Please visit www.fanseat.com for more information.

About Bahrain FA
The Bahrain Football Association is the governing body of football in Bahrain and controls the Bahrain national football team. It was founded in 1957 and has been a member of FIFA since 1968. It is a member of the Asian Football Confederation.