Spring Media Partners with Toulouse FC on Summer Friendlies

July 7, 2023

The Spring Media group activates its full-service model to showcase the French Cup Champions throughout the busy summer pre-season

Spring Media is partnering with French Ligue 1 club Toulouse FC on several accounts related to their six summer pre-season matches. The international full-service sports agency will handle global media rights and betting distribution, TV production, and enable live-streaming through a bespoke club OTT platform, live.toulousefc.com.

“We are pleased to be representing TéFéCé in the build-up to what will be a spectacular 2023/24 season,” said Jean-Maël Gineste, Country Manager, Spring Media France. “Combining our local footprint with the traditional Spring Media summer friendlies package featuring a bundle of top European clubs, a smart hybrid production solution, and a state-of-the-art OTT - we ensure increased exposure globally, and easy access for the growing TFC fanbase.”

The group’s production arm, Spring Productions, will combine remote endeavors from their MCR hub with handpicked local production partners to produce the matches from Stadium de Toulouse and Germany alike. The dates are confirmed as follows:

15 July - Montpellier - Toulouse FC
19 July - Toulouse FC - Andorra FC
22 July - Werder Bremen - Toulouse FC
25 July - Norwich City - Toulouse FC
29 July - Toulouse FC - Osasuna
06 Aug - Toulouse FC - AS Roma

“To be selected as the streaming service provider for the French Cup Champions as they begin another ambitious domestic and international campaign is a huge endorsement of our capabilities and reach,” said Matt Parker, CCO of Staylive, the streaming platform provider of the Spring Media group.

‘This project is a reflection of the combined excellence of the Spring Media group and its ability to offer a full spectrum of sports media services and solutions for the benefit of its clients”.

“By partnering with Spring Media, an undisputed reference in its field, Toulouse Football Club is taking a new step in its development. For the very first time, we will allow our community to follow live coverage of the entire summer preparation matches of Toulouse Football Club, thanks to the experience and expertise of the Spring Media teams,” said Olivier Jaubert, General Manager Toulouse FC.

“As part of our constant commitment to connect our professional team with our community, we are confident that this initiative will resonate very positively with our supporters.”

About Spring Media group
Spring Media is an international full-service sports agency that serves some of the biggest leagues, federations, teams and broadcasters in the world. Its business is built around three core areas including Rights Management, Production Services, and Streaming Solutions. The group includes rights agencies Spring Media, Hogmore and Athletic Sports Group, streaming platform Staylive, and production company Sportacentrs. 

Spring Media group has a hundred employees and global reach with offices throughout the Nordics, Europe, the Americas, the Middle East and Asia. The group distributes, sells and produces over 100 000 hours of live sports annually and works with over 500 broadcast partners. More info at: spring.media

About Toulouse FC
Founded in 1937, Toulouse Football Club is a professional football club competing in Ligue 1 Uber Eats. With three titles as champions of Ligue 2 BKT and a second victory in the Coupe de France in 2023, Toulouse Football Club has established itself as a strong presence in French football. In the 2023-2024 season, Toulouse FC will be participating in the UEFA Europa League.

For additional information

Jean-Maël Gineste

Country Manager, Spring Media France

+33 6 45 74 84 02