Spring Media recruits industry veteran, expands focus into Oceania

March 26, 2024

The international full-service agency appoints Australian sports executive Cam Vale to head its operations on the continent.

Spring Media continues its expansion phase in targeted markets, setting up shop in another corner of the globe. The agency has been on a double-digit growth trajectory since its formation in 2011, and has since last year actively built its strategy to support rights holders with its value-added service offering on a sixth continent - Oceania.

“We are pleased to welcome a key addition to our team in the group’s strategic expansion phase,” said Tobias Osmund, CEO Spring Media. “Cam Vale has successfully served the sports industry in various capacities and brings valuable experience to further strengthen our full-service offering towards rights holders locally.”

Last fall, Spring Media agreed a first partnership on international media rights distribution with Australian Hockey One League. The group’s streaming platform provider, Staylive, has since also initiated a partnership with the Australian Ice Hockey League to power a tailored platform service.

Spring Media consultant, Cam Vale, is leading the operations and strongly believes that the group’s holistic approach will open a lot of eyes to the growth potential that lies within the Oceanian sporting landscape

“We have been built our Oceania office and presence to complement the group’s extensive reach already in Europe, the Americas, the Middle East, and Asia,” Vale said. “We have the resources and know-how to offer our partners all the key services a rights holder needs to grow and develop their property over time, regardless of scale and location, and I am very pleased to see the level of dedication and expertise we now provide in Oceania.”

Vale has held positions as CEO of two National Sporting Organizations, Baseball Australia and Hockey Australia, and acted COO of Australia Football League club North Melbourne FC. Since October 2021, Vale has been in combined roles as General Manager at Australian Sports Technologies Network and his own sports consulting business - assisting international entities with their business operations in Oceania.