Spring Media secures broadcast for SVT and Stockholm Open 2023

April 5, 2023

The Swedish public broadcaster SVT have once again secured the rights for the ATP250 tournament Stockholm Open, taking place on 14-22 of October at the Royal Tennis Hall. Spring Media handled all media rights sales and will also be producing the tournament for SVT.

Stockholm Open appointed Spring Media as their advisor for the tournament in 2019 when they were looking for a partner to provide consultancy, growth, and production services for one of the most iconic tennis events in Sweden. The tournament is the oldest indoor ATP tournament today and throughout the years had classic games with Björn Borg, John McEnroe, Roger Federer, Rafael Nadal and Boris Becker. Last year’s Stockholm Open attracted record viewing on SVT and close to 30 000 visitors when the 19-year old Danish star Holger Rune won the tournament.

- SVT as a broadcast partner is of great importance for the continued development of tennis in Sweden as well as having exciting Swedish players who always become crowd favorites here at home. It is fantastic that SVT will continue to show world-class tennis even for those who do not have the opportunity to experience the tournament live at the Royal Tennis Hall, says Jamie Perry, CEO Stockholm

Stockholm Open will be available to the Swedish viewers through SVT’s linear channels as well as SVT Play throughout the week. Internationally the tournament is included in ATP’s central media packages that is broadcasted in over hundred countries globally.

- We are really pleased to extend the partnership with SVT and it is a great opportunity for Spring Media to combine our full-service offering with support on both the rights and production side. Last year’s tournament had record viewing with over 1.7 million on SVT and an additional 4.2 million viewers internationally, which is a great showcase of Swedish tennis, says Manfred Aronsson, Chairman at Spring Media.

The first players for the 2023 tournament are expected to be presented in June and the event is taking place on the 14 - 22 of October 2023.

Contact information
Manfred Aronsson, Chairman of the Board, Spring Media
manfred@spring.media, +46 70 833 55 74