Staylive and SportsMax Limited announce three year strategic partnership for direct-to-consumer services

November 30, 2022

Staylive AB, the subsidiary of Sweden headquartered Spring Media, and SportsMax Limited, the Caribbean’s premium sports channel of choice, today announce a partnership agreement that delivers a direct-to-consumer content streaming platform through the CEEN TV brand.

CEEN TV, the ‘Caribbean Entertainment Everyday Network’, is an established content service, delivering cutting edge sports and entertainment programming to its domestic market and over cable platforms in the USA and Canada.  Through the launch of CEEN TV Play, the availability of this material is now expanded to a growing and passionate Caribbean diaspora worldwide.

The launch of CEEN TV Play ensures a reliability and consistency in programming delivery within a destination content hub, owned and operated by the parent entity.  Further, complete ownership of the content delivery chain allows SportsMax to leverage greater insights specific to its audience and fanbase to guide onward content and brand development strategy.

“Our partnership with Staylive allows us to take full control of our content delivery strategy, direct-to-consumer” said Nicolas Matthews, CEO of SportsMax. “As we seek to expand the geographic reach of our premium sport and entertainment content, we have to look to new and innovative distribution solutions that improve our audience experience. In Staylive, we have found a partner who understands our goals and vision for growth, while protecting the integrity of our digital content offering and the needs of our stakeholders”.

“This agreement is a reflection of the ability of Staylive to make real the global direct-to-consumer ambitions of a true content powerhouse” said Matt Parker, Head of Global Sports at Staylive AB. “SportsMax, through CEEN TV Play, will present a compelling means of premium content access and immersion to a highly receptive and growing international Caribbean audience.  We are delighted to be partnering with SportsMax at this exciting time of their digital growth and expansion”.

Craig Neilson, Commercial Director, Spring Media added: “We are delighted to expand our provision of expertise and services to SportsMax, a company with whom we have had a trusted relationship in media and licensing for many years. This is an exciting time in sports media, and content owners and creators are in prime position to further leverage their material through expansive direct-to-consumer services”.

CEEN TV Play will launch to customers on January 13th 2023 on web through as well as iOS and Android applications.


For RFP access and inquiries, kindly contact:
Craig Neilson | Commercial Director, Spring Media |

About Spring Media & Staylive AB

Spring Media is a tech enabled international sports media group headquartered in Stockholm, Sweden. Spring Media has market leading expertise within three core business areas including rights management, production services, and streaming solutions through subsidiary, Staylive AB.

The group has a global reach through its head office in Sweden and regional representation in the United Kingdom, France, Latvia, DACH and Latin America.

About Sportsmax Limited

SportsMax is the leading sports content broadcaster & production house in the Caribbean. Owned by I.M.C International Media Content Ltd, SportsMax is the Caribbean’s giant with footprint in over 26 countries throughout the region. The company has grown exponentially over the last 20 years, with affiliate partnerships on all major cable networks. SportsMax is the undisputed Home OF Champions, with an impressive content catalogue that boasts some of the World’s biggest sporting properties; NBA, Ashes, UEFA Champions League, Royal Ascot, the Olympics, CPL, LaLiga.

SportsMax also have sister-stations CEEN TV, a variety channel with Caribbean content, is available to the Diaspora in North America on Bell Media & Rogers (Canada), Optimum & Verizon Fios (USA) & on (worldwide). CATCH & CATCH2, mixes top local & international general entertainment & is available in twelve (12) countries around the Caribbean.

SportsMax also provides the number 1 downloaded sport app in the Caribbean; a stellar & solid app which aims to transform the viewers experience. Through social media, SportsMax has ensured that content promotion & visibility is increased, highlighted & maintained with accessibility from anywhere in the world.

The fact is, there is no other company in the Caribbean region that does what SportsMax do, and certainly not in the passionate, high quality, attention to detail way in which SportsMax does it. SportsMax has developed, honed to perfection the skills we employ in our production and distribution locally and internationally of the biggest events in the Caribbean. Our catalogue is unmatched and rivals the best in the world.